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Why all this fuzz about creativity?


Why all this fuzz about creativity?

II guess you have heard all the buzzing about how important creativity is for developing your business, for having an exciting and fulfilling personal life, for playing with your children with an open and loving feel, and at last, did I mention creativity in the bedroom???


My whole life I have been surrounded by creative and artistic people. I got my first violin at the age of 3 from my Swiss grandfather whom happened to be a professional violinist, composer and conductor. My grandmother was a piano teacher. My uncle is a world-class graphic designer and painter.When it came to my mother, she happened to be a very active single mom, and I think my sister and I have attended practically every choir rehearsal, music theater rehearsal, concerts, festivals, live jazz brunches and concerts and art exhibitions from the earliest age…. Even her music studies at the university we occasionally attended. (I played with John Cage at the age of 8 and I remember I was banging on some sort of wooden stick to make artistic noise).


I have a Master degree in music, played with the best orchestras and soloists, toured the world, but did I feel creative? Well, yes I did. Sometimes. “In the moment” on stage playing in a group where everything was floating perfectly and everybody was 100% tuned in, I would be in my creative self, so to speak…Or when I was practicing the violin in my solitary practice room I could get all sorts of creative ideas and thoughts.Most of the time though, I did not feel creative and free…Really not. Rather I was trying to be a “good girl” or a “good student” or employee and do my very best to please peoples expectations. Or at least what I THOUGHT were their expectations…



I love this quote from the genius Albert Einstein: The intuitive mind is a sacred gift. The analytical mind it´s faithful servant.


I would love to share with you this very rare recording of Einstein playing Mozart sonata on the violin. It lasts 6.31 minutes and that might sound like an eternity in todays rapid world, but I assure you that this historical moment is worth it. When you slow down to listen, you even might get some brilliant ideas or solutions as a bonus.


One day I decided to do something about this unsatisfying feeling of trying to please others expectations, the feeling that I thought kept me from me being happy and creative. I went out and dressed myself naked. I would tell the world the truth about how I was feeling. With that purpose in mind, I started my coaching education with the goal of becoming creative and free.I was so much looking forward to learn everything possible that would come my way. As a good student I (usually) am, I worked hard, learned and practiced the techniques, read lots of books, trained with the best in the field all over the world and took a dozen personality tests, strength finder tests, and for sure, it helped me a lot to become much more wiser about myself and how the human brain works (or doesn´t work…) and my clients at the time also noticed a significant positive change.But why did all this mental and physical hard work towards being in a creative, free flow on or off stage not work EVERY TIME? I wish I knew….

Then there was a new buzz…People whom I trusted and also consider to be very intelligent and successful started to talk an write about that everything had to do with thought and our consciousness and mind and that these three principals even were universal…That there was nothing to be afraid of anymore because everything was just thought anyway and that we could give our analytical brain vacation most of the time because by doing that, the right insights would occur…Sounded so easy and almost a bit provocative to me.

Ask yourself, how important is it for you to have:

A clear mind.

Finding the ultimate solutions and ideas.

To perform at your best without it wearing you out.

Have you ever tried paddling? Or watched skilled rowers float quietly and effortlessly down the river looking like they are in total unity with the water? Can you imagine if they would start to fight the natural flow of the water, how hard it would be to get the boat moving and how exhausted they quickly would become?

Or imagine a glass bowl of dirty water, full of particles that makes the water totally non transparent. What actions will you take to clear the water up?None. You wait until all the dirt sinks to the bottom and then the water clears up all by itself.

Does your mind ever feel like unclear, restless water full of particles and dirt?

The same principle can be adopted to your mind.With this simple knowledge I have discovered the key to accessing my creativity and freedom. Wow. Powerful stuff.

At the same time I have also become very attentive to when my analytical thoughts activate. Sometimes I want them there, but when I prefer being in a creative and free state where I find myself to be much more productive and make better decisions, I calm down (usually in seconds) and enter the good feeling and a quieter mind.

The cool thing is that the access is only one thought away. For me that changed the world.

How does all this relate to business?

Have you ever:

Wanted to be creative, but something was stopping you?

Struggled with making decisions?

Overloaded with work?

Felt stress?

Had short deadlines?

Conflicts in the workplace or with clients?

Found yourself stuck in a problem?

Experienced anxiety or stage fright?

In all these matters it is your thoughts that creates the unwanted problem feeling and therefore you can quickly create new thoughts that takes away the unwanted feeling/thoughts.

Sounds too easy? Or too difficult?

The good thing is that you do not have to do anything to get there. Just wait a few seconds to the water clears up and you are back. No “positive thinking BS” is required either. Feel when the boat sails with the stream again. You know the good feeling. Maybe you forgot it for a while, but I assure you, you know when it is there.